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6 Mistakes that Can Undo your Corporate Event

Anyone who has ever organized a corporate event understands that doing it is not an easy task; it takes a lot of capital, time, and there are a plethora of pitfalls just waiting to ruin your big day. Our Long Island limousine service specialists have decided to come up with a comprehensive list of common mistakes made by corporate event planners and how you can avoid falling into the same traps. So if you’re planning a corporate event in the near future, then this post is for you.

Before we share these common mistakes, we would also like to recommend employing the services of a reputable concierge car service such as our Bronx car service for all your transportation needs during your event. Our limo service has had years of experience handling the transportation aspect of numerous corporate events over the years and all our clients have been satisfied with our punctuality and professionalism; you will be no exception.

Not only will we offer you efficient and effective transportation, ensuring that all your guests arrive and leave the venue within the prescribed timelines, but you will also make a great impression with your associates by making them feel important and valued even before you have gotten to address the agenda of the function. Let’s have a look at some of the most common made by corporate event planners.

Not Having an Agenda

Some organizations make the mistake of hosting a corporate event, not because they have a concrete reason but because they think it is time to do so. This is a completely flawed approach; before deciding to host your corporate event you need to clear on the goals of the event and the metrics that will assess the degree of the event’s success. The agenda or goal of the event will then go a long way in influencing every decision that goes into the planning and execution of the event. The agenda could be to improve the company’s image, to roll out a new product, to grow your network, to attract investors, to rebrand, you name it. Whatever the reason, just make sure there is one.

Poor Budget Allocation

The major issue here is that the resources that go into planning a corporate event belong to the organization and not to the person or team that has been tasked with planning the event. Therefore, unlike a wedding event where every penny is carefully considered by the wedding couple and all negotiations are given a considerable level of seriousness, corporate event resources are at risk of misappropriation. Delegate the organizing various aspects of the event to different individuals and give each of them a specific budget to work with; each individual will, therefore, consider their role a personal endeavor, carefully evaluating the importance of every little purchase decision. To make the process even more efficient, place an incentive such as a gift for every individual who effectively delivers on their role in a pocket-friendly manner.

Underestimating the Importance of Labor

Of course, labor costs are something we all want to cut down on when planning an event and it is always a problem when it comes to balancing the event’s budget. Nonetheless, it is a necessary cost and finding that you are short of helping hands on the day of the event can be an even bigger disaster than slightly going over your budget. If you are planning an event, it is illogical to assume that you can do everything on your own, especially on the day of the actual event. Don’t be afraid of spending a few extra bucks on some extra hands if it is going to guarantee that everything runs smoothly on the day of the event.

Picking a Venue

If you are thinking of planning a corporate event you have already started thinking of some popular venues in your area; this is not the best approach. It is not enough to simply host your event at a popular or flash; the agenda of your event should heavily inform your choice of venue. If the goal of your event is to celebrate and exceptionally successful year, then a flashy and flamboyant venue may be appropriate. But if your goal is to win hearts and minds over after a heavy financial scandal then a flamboyant venue may not be the best option.

When considering your event’s venue, not everything goes, your venue should match the event’s agenda and the message you intend to put across. That should be your line of thought, not where your biggest competitor held their end-of-year part last year. Another important factor to consider when it comes to choosing a venue is the logistics; consider how convenient it will be for attendees to arrive and leave the venue you have chosen; you want to make sure getting to the venue or leaving is not a hassle for your guests.

Failing to Consider the Audience

Before making any decisions you need to ask yourself if that decision is the most suitable for the individuals who will be in attendance. That means everything from the venue, guest speakers, topics of discussion, food, entertainment, transportation, everything.  Remember, if your guests leave the event unhappy and unsatisfied, then the event flopped. This is not to say that you have to blow the bank trying to impress your guests, it simply means that you have to be conscious of your guests’ needs every throughout the planning process in order to improve the overall experience for your audience.

Ignoring Competing Events

Have you ever had a noisy neighbor? Even if they are not actually in your space they can be pretty distracting and if you are looking to host guests in your home it would be much more appropriate to have them over when your neighbor is away. The same applies when you are planning a corporate event, find out which events will be going down during the same period and choose a date when there are no competing events to ensure that you maximize on attendance for your own event.

Posted on Jul 10 2019

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